About Us

Belly Button is a unique British brand. We design, make and sell trend-led greeting cards, stationery and giftware that aim to make everybody’s world brighter with a smile!

This want, to design elegant and beautiful greeting card ranges, has been the ambition for the company for over 25 years when just an idea on a drawing board from founder Rachel Hare somewhere in a studio nestled in Manchester.

Rachel’s distinctive approach to place hand drawn illustrations and graphics with creative captions has led to our greeting card ranges picking up many an accolade, including the industries most prestigious Henries award.

The maturity and growth of our values mean we also take social and environmental impacts into great consideration when creating these handheld objects of joy. We look to resource and manufacture responsibly, choosing to use FSC® certified paper and boards from managed forests, biodegradable glitter, and wherever possible in our packing reduce plastic further to look after our planet.

You can find our cards, stationery, and giftware in retail outlets across the UK, including Paperchase, John Lewis, Selfridges, Harrods, and dozens of exclusive independent card and gift shops. We also export to the USA, Canada, New Zealand, and Australia and Europe.

We are proud, strong and grateful for the opportunity to do what we do.

Boutiques _ Belly Button Boutiques

We have 2 very beautiful card and gift boutiques
set within leafy north west suburbs, that offer our special personalised card service too.

Burton Road

Our Burton Road boutique, found in West Didsbury, is the epitome of laid-back living with many of our customers returning time and time again for the personal service we offer and shine in.

240 Burton Road, Manchester. M20 2LW
Mon to Sat 10:30am-6:00pm
Sun 12:00pm-4:00pm

0161 434 4236

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We love great design and have curated an offering of brands that carry similar values to our own, such as Jelly Cat and Pilgrim, that can be bought online or through visiting our locally based boutiques.

Heaton Moor Road

Our beautifully light and airy Heaton Moor boutique is full of gorgeous gifts and a huge collection of cards. This boutique is situated on the wonderfully vibrant Heaton Moor Road in the heart of the village.

155 Heaton Moor Road, Stockport. SK4 4HY
Mon to Sat 9:30am-5:30pm
Sun Closed

0161 442 2022

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Come and browse all of our greeting, giftware and stationery collections that we design and produce, along with other great brands such as Jelly Cat, Pilgrim and the like.