About Us
Belly Button is a unique British brand. We design, make and sell trend-led greeting cards, stationery and giftware that aim to make everybody’s world brighter with a smile!
This want, to design elegant and beautiful greeting card ranges, has been the ambition for the company for over 25 years when just an idea on a drawing board from founder Rachel Hare somewhere in a studio nestled in Manchester.
Rachel’s distinctive approach to place hand drawn illustrations and graphics with creative captions has led to our greeting card ranges picking up many an accolade, including the industries most prestigious Henries award.
The maturity and growth of our values mean we also take social and environmental impacts into great consideration when creating these handheld objects of joy. We look to resource and manufacture responsibly, choosing to use FSC® certified paper and boards from managed forests, biodegradable glitter, and wherever possible in our packing reduce plastic further to look after our planet.
You can find our cards, stationery, and giftware in retail outlets across the UK, including Paperchase, John Lewis, Selfridges, Harrods, and dozens of exclusive independent card and gift shops. We also export to the USA, Canada, New Zealand, and Australia and Europe.
We are proud, strong and grateful for the opportunity to do what we do.
