About Us

We are bold in what we do, as we push for change in a bid to excite and entice with our greeting, giftware and stationery collections.

This is our story.

The desire to design elegant and beautiful greeting card ranges has been a driver for the company for 25 years. Trends and fashion have always played a huge influence to feed into the creative process and final output. Even though fleeting and ever-changing it has been a constant companion to us in the studio, and like any good friend, supports our maturity and growth of our personality. Reflected in all our designs is this personality, a personality formed from all ages and experiences within a northern studio in Manchester comprised of women, “fierce, sassy and wild”,
we laugh.

Who are we – we are proud, strong and grateful for the opportunity to do what we do as women, Sisters
and Mums.

Our Collections

Our original best-selling card ranges centre on style and luxury; of hand drawn illustrations beautifully foil embossed, hand finished with crystals to develop into award-winning collections.  Elements of this heritage form the foundations for Elle, Bleu, Number 78 and Luxe.
CoCo, Bee, and Wild Thing look to create something stronger in design that feels fresh and uplifting in spirit, with contemporary sentiments and considered materials set out to inspire and be inspired by. “We strive to be original” says Rachel Hare, Creative Director and founder of Belly Button Designs.
Our breadth of collections fluidly moves with the changes of life, design trends and experience, as we are committed to create things from the heart, with love and integrity.
Limitless possibilities allow us to devise a portfolio of work that resonates with retail trends as we inject colour palettes and icons reflective of the exciting shifts that we’ve experienced together in greetings, into our giftware collection. The result: high quality, design led, gift bags, roll wrap, flat wrap, notebooks and china mugs.

Boutiques_ @bellybuttonboutiques

We have 2 very beautiful card and gift boutiques set in the north west suburbs, that offer our special personalised card service.

Belly Button

Burton Road

Our first boutique on Burton Road, found in leafy West Didsbury, is the epitome of laid-back living with many of our customers returning time and time again for the personal service we offer and excel in.

240 Burton Road,
Manchester. M20 2LW

Mon to Sat: 10:30am – 6:00pm
Sun: 12:00 – 4:00pm

Belly Button

Heaton Moor

Our beautifully light and airy Heaton Moor boutique is full of gorgeous gifts and a huge collection of cards. This boutique is situated on the wonderfully vibrant Heaton Moor Road in the heart of the village.

155 Heaton Moor Road,
Stockport. SK4 4HY

Mon to Sat: 9:30am – 5:30pm
Sun: Closed

You can browse all of our greeting, giftware and stationery collections that we design and produce, along with other key brands such as Jelly cat and Pilgrim.

If you are a trade customer please go to our trade website especially dedicated to wholesale and login to your account or register.

Contact Us

Contact us if you have a question or would like to make an enquiry regarding our stockists.

The Studio, Unit 3, The Oakfield Centre,
Harling Road, Sharston Industrial Estate,
Manchester, M22 4UX